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  1. The Importance of Personalizing Mobile Ads

    One of the great benefits of mobile marketing is it allows companies to reach out to a broad number of consumers. Perhaps a more challenging task for mobile marketers is personalizing advertisements in order to make their consumers feel important to the company rather than just another number on the data sheets. Consumers like to feel important. In fact, the more appreciated consumers feel, the more loyal they become to companies. So while it might be more time consuming, and might even cost ...
  2. Driving foot traffic with mobile marketing

    As the smartphone market nears saturation, mobile continues to change the way consumers shop and the way businesses advertise. When it first began, mobile marketing was something only the large, national and international corporations did. Now even the smallest local businesses are getting into mobile marketing. If your business depends on getting foot traffic into a brick and mortar location, you might think that mobile marketing isn't for you. You couldn't be more wrong. Mobile is a great way ...
    Aging At Home , ‎ Technologies
  3. Managed magic mushroom doses might have psychotherapeutic uses

    Magic mushrooms have long been favored by some narcotic users. Now, one analysis finds that the same mushrooms might have utilizes in psychotherapy. Religious individuals in one small study that took psilocybin, the drug in magic mushrooms, noted both better life fulfillment and more sentimental openness for up to 14 months after the experience. Source of article: Controlled magic mushroom doses could have psychotherapeutic uses

    Individuals affected by Psilocybin

  4. GRAY MATTERS: Senior Center Without Walls helps isolated seniors

    She lives alone, can't walk to the mailbox and stopped driving six years ago, but Eureka's Elaine Silveria relies on her phone and Senior Center Without Walls to save her from the boredom and loneliness that plague so many seniors.

    She's become an armchair traveler and student of history as one of several North Coast residents to participate in a telephone program that offers activities, conversation, classes and support for free to seniors who find it difficult to go to local senior ...
  5. Why Can't Ted Stay Out Of The Emergency Room?

    A 40-something patient I'll call Ted has a list of conditions that would have tongue-tied Carl Sagan. Even though I see Ted in my clinic every month, he still winds up visiting the emergency room 20 times per year.

    Yes, 20.

    Before he became my patient, he went even more frequently. So, the current situation, bad as it may be, represents halting progress.

    Inside the hospital, Ted is what's known as a frequent flier, a patient we see over and over again. ...